Aly's Industry Insights Newsletter: How To Get More Out Of Using HARO
Today's industry insights edition is actually unique in that it's directed toward both writer and publicist subscribers.
I want to chat a bit about how to use HARO correctly. HARO has been around for a long time, and I won't lie -- a decade ago it was a lot easier to navigate!
What was once a really useful tool where you were sure to get loads of great responses to any query, now, it feels a bit like a big box store on Black Friday. Inevitably, a call for sources who are credentialed, say, RDs, will result in responses from IT support techs who enjoy salads at lunch.
But it can still be an incredible tool. Especially if you are someone like me who sometimes gets assignments that require pretty niche experts (and same is true if it's your gig to pitch such!).
So, today's paid content will be how we all -- writers and publicists -- can get more out of our HARO experience.