Industry Insights: A few words in memory of a friend, and some tips on the right and wrong way to follow up
Good morning from Saint Martin!
I want to apologize for not sending out yesterday's newsletter. We know I normally NEVER miss a day. But it was a combination of a unexpectedly not having wifi on a flight and then a pretty whirlwind schedule once we arrived here.
But I'm here and it's beautiful. I don't even mind that I was rained on repeatedly while at Festival de la Gastronomie last night. I'm also with several friends I adore, and honestly that's the most important aspect of all.
I have a really busy day planned today, and will be sharing tons of photos on my Instagram (there's already some there now!), but I wanted to take a moment to discuss something pretty important before we get into this week's Industry Insights.
This week, our world lost a giant force of nature. Jen was a powerhouse of a woman and I won't lie - I was crazy intimidated by her. But she also created a giant PR/media network that has led to all sorts of friendships, opportunities, networking, sourcing, and just...forever changed the landscape and has left behind an incredible legacy. But she was also a friend, one that I hadn't been able to see in years, but who was fun to cocktail with, discuss British period dramas with, and just someone to learn from.
We're all thinking of her family and friends during this sad, shocking time.
For today's industry insights edition, I wanted to talk a bit about following up. This is something publicists do daily - and also something that journalists receive daily. And while we ALL get it's a part of the job, as with everything else, there's a right way and a wrong way to get it done.