Industry Insights: An explainer on why journalists can't just "squeeze" your client into a published story
Good morning!
True story: There's so many emails in my inbox right now asking about squeezing something into a story (that's already published), I am beginning to feel like a jar of peanut butter.
I understand (and fully respect!) everyone out there is just doing their job, and part of that job is due diligence about following up and getting your client into stories.
But if you are trying to get something added to a piece that already happened…you’re wasting everyone’s time.
Here’s why…