Industry Insights: Best practices for creating a subject line that will get your email opened - and read!

One of the most popular questions asked when I do consulting sessions is if an email’s subject line matters. People want to know if I prefer something cute or witty or punny or want them to get right to the point. This question is so popular that I thought it may be a good thing to broach in today's industry insights edition.

We all know that a well-written pitch email is a big part of getting a pitch read and maybe getting your client written about.  And the reality is that many of us are getting well upwards of 500 emails every single day. During gift guide season, that can double. If you want your email to get the attention it deserves, it just may come down to making that all-important first impression.