Industry Insights: Best Practices For Getting Into Those Last-Minute Holiday Gift Guides This Season
We’re in the final days of HGG season (as of now, I have just one left to file on my end — though it’s ALWAYS possible that a few more will get added to the mix!)
But through this long and sometimes tenuous season (well, especially this year), I’ve noticed a lot of do’s and don’ts — and opportunities for teaching moments.
So, if you are still pitching for those last-minute gift guides, some things to keep in mind..
(FYI: This is an updated version of a HGG best practices email I wrote a while back, but if you caught it the first time, please still read ahead — it’s been updated with some new thoughts and guidance!)