Industry Insights: Here's why pitching via text or social media is not in your best interests

Good morning!

Hope your Saturday is treating you well. I have a busy day in store, but first…some thoughts for today…

Just about every day, a handful of people will attempt to pitch me via text message or via Messenger/Instagram DM. I get why they do it, it feels like a more immediate, more personal way of grabbing my attention.

But doing this is actually distracting and counter productive (and, at times, invasive — one of these days, I’ll share the story of a publicist who once ‘followed up’ by video chatting me at midnight. We were not midnight video chat level friends. In fact, we’ve never met.)

But I’m not going to chat right now about how it’s invasive or distracting — lets focus on the part that will probably impact everyone here reading this most — it’s counter-productive.

And that comes back to how most pitching works, and what we do with those pitches.