Industry Insights: How To Avoid Ending Up In The Spam Folder
Happy Saturday!
Before I get into the nuts and bolts of this week’s industry insights edition, I wanted to take a minute to wish my mom a very happy birthday! (And yes, my mom reads my newsletter every day!)
Love you mommy :) We spent yesterday afternoon having a mother-daughter mani-pedi date, and I am happy to say this month’s dip powder mani is a color perfect for my upcoming Saint Martin trip (will of course share on my Insta later!).
And now today’s topic…
This time of year, it's conservative to say I get around a thousand emails on some days. It's a really intensely busy time, and I won't lie that sometimes work and life can be a little overwhelming.
But your role in all this is not how many emails a writer gets. It's making sure your email is received, seen, and opened. And, hopefully, acted upon. But we've already chatted about how to be the email that gets opened first.
But what about the emails that never are seen, even though they are sent? Every single day, I'll take a browse of my spam folder and see a lot of emails that are NOT spam, and should not be there. Emails I really want to see, read, and perhaps develop a story based on the contents. I don’t want to miss out on that email. I know you don't want your email to be in the spam folder, either.
So, I figured it may be helpful to come up with a quick and dirty list of how to avoid getting automatically filtered to that spam folder -- and possibly having your pitch never considered at all as a result.
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