Industry Insights: How To Avoid Ending Up In The Spam Folder

Happy Saturday!

It's conservative to say at some points in the year, I get around a thousand emails on some days.

But your role in all this is not how many emails a writer gets. Your role (and, goal!) is making sure your email is received, seen, and opened. And, hopefully, acted upon. But we've already chatted about how to be the email that gets opened first. 

But what about the emails that never are seen, even though they are sent? Every single day, I'll take a browse of my spam folder and see a lot of emails that are NOT spam, and should not be there. Emails I really want to see, read, and perhaps develop a story based on the contents. I don’t want to miss out on that email. I know you don't want your email to be in the spam folder, either.

So, I figured it may be helpful to come up with a quick and dirty list of how to avoid getting automatically filtered to that spam folder -- and possibly having your pitch never considered at all as a result.

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