Industry Insights: How To Avoid The Dreaded Email Bounce

Happy Saturday!

It’s a kind of dreary rainy day here in NYC, and I’m trying to make the most of it and be productive and useful…so for starters, I thought we could chat about the dreaded bounce for a moment.

And by the bounce, I mean the thing that everyone emailing for any reason can't stand -- the inexplicable email bounce.

Emails are a huge part of what we do. I receive several hundred -- on a slow day -- and as many as 1,000 on a busier day - and it's normal for me to send several hundred in a day, too. We want the emails sent to us to get to us, and we want the same for the ones we send in return.

So, if you are noticing your delivery rate of your emails leaves something to be desired, you may want to look into a few things...