Industry Insights: How to Host the Perfect Group Press Trip

Good morning!

You may remember that last month, I co-hosted a press trip-focused AMA session with my work wives and travel writer colleagues Alice Dubin and Jill Schildhouse.

That session was SO jam-packed with content that we’re going to be rolling out highlights over the next month or so. Today, we’re going to be sharing some content that is extra special — it’s a section of our webinar presentation we actually never got to cover live, so that makes it completely new discussion: How to Host the Perfect Group Press Trip.

We firmly believe that the ROI you get out of a press trip is directly proportional to the thought and care you put into your press trip planning and execution — and that’s why we’re sharing all this insider info!

And as we said in previous emails and sessions, we’re all very much aware that press trips definitely aren’t a free vacation. (Truth be told, we often lose money by attending.) But often we receive invites which seem to suggest what the hosts consider to be a “free vacation” - it’s not a vacation, it’s work. But it’s also not free.