Industry Insights: How To Send An Email A Busy Journalist (With A Packed Inbox) Will Want To Open

Hi, everyone!

Hope you are having either the most relaxing or the most productive Saturday that you hope to be having!

A few weeks ago, I was out with a friend and I handed her my phone to take a photo. She was shocked to see how many unread emails were in my inbox.

She, fairly, asked how I stayed on top of it all. The answer is: I try my best, but I’m not sure that I do!

But I can tell you that when I get hundreds of emails a day (during gift guide time, it can teeter close to 1K), not all emails do get read. And some emails do get prioritized. 

So, I wanted to take this opportunity to give a little intel on how to write an email that I (and other writers) will be more likely to open sooner, read, and want to respond to.