Industry Insights: How To Send An Engaging And Effective Media Mailer

Happy Friday!

I receive a lot of packages.

Some of these packages are those I expect. However, the reality is many of these are packages that just show up.

As my focus is largely F&B, this means a whole lot of perishable packages floating about that may arrive when I’m not around to receive, or contain items I did not request, do not need, cannot use, or do not have room for.

…And we’re not even talking about the cumbersome large and heavy packages that come unexpected…or the inherent waste of packing materials…or many other issues.

I thought maybe it would be helpful today to revisit a topic we’ve touched on in previous emails — proper practices when sending media mailers.

Editors and writers sometimes receive hundreds of media mailers each week from packages that are solicited to unsolicited to those related to pending assignments.

Handling how these packages are executed in the effective way is the best way to not be part of the clutter, but send something that is well received and leads to press opportunities for you.