Industry Insights: How to use a mind-mapping technique to target PR outreach for your less-than-exciting products/experts.

Good morning!

I can always tell when my PR friends think their client/product/destination just isn’t very interesting or newsworthy. It’s when I get those “I NEED A FAVOR” late night emails.

That helps no one…not you, not your outreach, not your client, and, TBH, not me, either.

So, when this happens, the advice I give in my consulting sessions is to take advantage of the mind-mapping technique to think out of the box, so to speak.