Industry Insights: It's time to discuss the difference between EOD and COB -- and why that matters.

Good morning!

Lets have a short exercise. A journalist puts in their call for sources that they need to receive responses by COB Friday ET. When would you think you have until to send those responses? 6 pm? 8 pm? Midnight?

Last night, I was getting pitches for my National Tequila Day story (which closed yesterday) until close to midnight …did those people meet the deadline? Were they under the wire or was it past time?

When reading this email, would you consider it to be EOD? COB? Both? Neither? Are you actually not sure how they are different?

Great…then please read ahead!