Industry Insights: Planning And Executing A Great Group Press Trip
Happy Saturday!
I apologize that this week's industry insights edition is a bit later in the day than normal.
Believe it or not...I was on deadline for a story (on a Saturday, yes!) It happens!
I'll have a handful of new stories that were published yesterday and today in Monday morning's email, including some gift guides. So, please stay tuned!
Last night, I went to the MOST fun press event. It was the launch of an omakase speakeasy beneath a nail salon! I shared some photos on my Instagram and it was pretty much the ideal way to end a crazy week.
For today's weekly industry insights newsletter, I wanted to touch on a topic that comes up OFTEN in conversation with my industry friends -- how to execute a great press trip (or, rather, what not to do).
I think this topic is so important, I'm going to plan an AMA devoted to it specifically in the new year -- so please stay tuned for that as well!