Industry Insights: The 6 Biggest Fails in My Inbox This Week

A combined list of PR flubs cowritten with Jill Schildhouse -- learn from these publicists' mistakes

Good morning from Martha’s Vineyard!

I’ve been having so much fun enjoying the local seafood since my arrival yesterday!

However, it’s a rainy morning here today, so I’m taking a bit time out from exploration and research to enjoy a coffee in the beautiful Faraway lobby as I work on a rather special newsletter edition that’s been a rather long time coming.

Jill Schildhouse, one of my work wives and all around fave people, and I decided to turn a few especially egregious PR email misfires that popped up in our overflowing inboxes this week into what we hope is a teachable moment with some useful takeaways.

We gathered the most concerning examples, involving everything from invites to pitching and a lot in between, and explained both where the publicist went wrong — and also what they could do next time to get better results.

Take a look, we hope it’s helpful!