Industry Insights: The Crucial Importance Of Vetting Sources For Stories -- And Journalists, As Well.
As promised, here's some photos from Scarlette's birthday party last night!
We had such a lovely time, and she really enjoyed her new party dress and her birthday "cake." (Now, wait 'till two weeks from now, when you can see the girls in their new Hanukkah PJs!)
But back to business...
This is a pretty touchy subject, but today I wanted to address the topic of vetting.
(And we're going to try something different today. After I send out today's email, I'm going to open a chat thread in the app - and then anyone can ask any questions and contribute any thought starters or comments related to their own experience on this topic -- I figured it'll be a great live and interactive way to go a little deeper into this and other issues.)
This comes up in several ways -- journalists vetting sources for stories, but also publicists vetting journalists before inviting them on press trips, to media events, sending them samples, or working with them in other ways where that journalist may be misrepresenting themselves.