An important part of many pitches is the photo. Whether I am writing a gift guide or a roundup of cocktails, I'm going to need to source a photo. That makes the photo submission aspect of the pitch incredibly important -- and, at times, a deal breaker.
Just about every day, I get emails asking for feedback about why a client or product was not included in a story. And while there's a lot of non-photo reasons for this, from missing the deadline to not being the best fit, there are many times that the absence of a usable photo is a big part of why an otherwise-good fit is not included.
So, today's Industry Insights edition is going to be a rehash of the right and wrong things to do when submitting photos. This is something I've covered here before, but I'm going to try to go just a bit deeper today.
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