Industry Insights: Try To Avoid These Press Trip Red Flags
Good morning!
You may remember I did a press trip-focused AMA session cohosted with my work wives and travel writer colleagues Alice Dubin and Jill Schildhouse.
That session was SO jam-packed with content that we’re going to be rolling out highlights over the next month or so. Today, we’re going to be sharing some content from the section of our webinar that covered press trip red flags.
(Eeek…we’ve ALL experienced those!)
We firmly believe that the ROI you get out of a press trip is directly proportional to the thought and care you put into your press trip planning and execution — and that’s why we’re sharing all this insider info!
First, a quick reminder that press trips definitely aren’t a free vacation for us. (We might even lose money by attending.) But we’re game — even delighted! — to attend under the right circumstances.
That means we’re inclined to bow out right away if we see any of these three scenarios start shaping up: