Industry Insights: Updating Your Media List

We all need to learn to work smarter, not harder.

Happy Saturday!

It’s that time of year where we do a whole lot of life administration, and today, in between baking for a close friend’s holiday party I’m attending tonight, I’m doing a bit of tidying up - digitally and otherwise.

To that end, today I want to chat a little about the importance of updating and editing your media list.

PR and media relationships are all about communication….and nothing says poor communication like being pitched using the wrong name.

But it's more than using the wrong name. It is common for media to be pitched for outlets they haven't written for in years. In fact, those outlets sometimes no longer exist.

It's also common for a food writer to be pitched light bulbs, or a parenting writer to be pitched lawn mowers.

All of these issues could be remedied by editing and updating media lists, and that will be the topic of today's email..