Industry Insights: Using HARO? Here's how to use it better.
Good morning and happy Saturday!
Before we get started with this week’s industry edition, I thought I’d share a pic of my fur babies. They went to the groomer yesterday and of course…hated it.
A post shared by Aly Walansky (@alywalansky)
How any children of mine can hate an afternoon at the spa is beyond me.
But anyway, they may look sad after their “ordeal”, but they look like beautiful little princesses!
Back to today’s biz…
I wondered if we can take a moment to give some tips on using HARO. Both from a publicist pitching perspective but also as someone maybe scouring HARO looking for leads, or pitching themselves for expert commentary.