Good morning and happy Saturday!
It's a really nasty and rainy day in NYC and it's hard to get going today -- but also a great excuse for a lazy afternoon at home if you happen to have that in the cards!
For today's Industry Insights newsletter, I thought I'd go ahead and answer one of the great reader questions that were sent last week. If you have a question you want to ask, feel free to send them any time to email@example.com!
Today's question: What is the typical lead time for a story these days? On average, what is the timeline between receiving a pitch, pitching the story to her editor, getting it approved, writing it and it getting published?
I love this question because timing is EVERYTHING, and will make a big difference in if a journalist will be able to include your client or product in a story. Sending a pitch at the wrong time or too late will likely result in missed opportunities for you and your client. No one wants to miss the boat! (Unless if we are chatting about actual boats, because then I totally want to miss the boat. I hate boats.)
But, anyway: As with everything else, timing can also be hard to navigate. So this is an opportunity to plan and strategize better and smarter in a way that everyone wins.
To read the answer, scroll down below -- and have a lovely weekend!