Industry Insights: What's the easiest way to frustrate a journalist?

Good morning!

Hello from the trenches of NYCWFF — I have a whole lot on my plate today (so to speak!) but before that, wanted to send out one quick email for anyone on their computers on this beautiful Saturday…

All of our jobs are hard, no doubt about it — and it’s important to give each other grace whenever we can.

But what’s the one thing you can do in media outreach that is sure to frustrate a journalist and make them less eager to work with you next time around?