Industry Insights: Why taking Beyonce's advice is key when confirming journalists for your press trip

Good morning and happy new year!

What if I was to tell you that the most important press trip planning advice I could give you comes from Beyonce?

If you don’t live under a rock, I’m sure you are rather familiar with these lyrics:

If you liked it then you should have put a ring on it
If you liked it then you shoulda put a ring on it
Don't be mad once you see that he want it
If you liked it then you shoulda put a ring on it

What does this have to do with press trips, you may ask? Well, everything. I’ll explain below.