Thanks To All Who Attended Our Dads and Grads Gift Guide Pitching Workshop AMA! -- Listen to the recording now!
Hi, everyone!
Yes, two emails in one day!
Alice and I just wrapped up our Zoom workshop and we had so much fun. So many of you tuned in, and we loved the energy of the group and all the incredible questions.
And, whether you tuned in and had to leave early or missed the chat entirely, we now have the entire recording available…just scroll below, and the link will be behind the paywall (please don’t share it!).
Among the dozens of topics we covered during the super-packed discussion were:
Key trends and themes we anticipate for Dads and Grads gift guide season this year. (Spoiler alert: That season is here right now!)
How to get those products pitched for gift guides to also be featured in other non-seasonal articles
When’s the right time to start pitching?
What’s the price point sweet spot this year?
What should PR know about the process of updating HGGs from previous years?
What elements are required for a successful pitch
How to know if you were included or not in a gift guide — and the wrong way to go about finding out.
Followups, feedback - the right way, and the wrong way to go about this.
Mailers, and why opting-in is the way to go when sending products to media (we also go into the best way to go about this…)
Desksides in the modern media climate…what works and what doesn’t.
….and much, much more.
Dozens of topics were covered, and a lot of great takeaways are there for the taking — check out the recording below!