Thanks so much to everyone who attended our big holiday gift guide pitching webinar event this afternoon: A complete recording is now available!
Your support means everything to us!
Hi, everyone!
Thanks so much to everyone who came to our holiday gift guide pitching Zoom workshop!
This afternoon’s webinar was a packed house, at complete capacity, and I know a lot of you wanted to attend but weren't able to register before we ran out of space. So for all of you -- and any other paid subscriber interested! -- I have a full recording of the event to share below!
In this recording you'll find all the questions you've been asking, answered, with focus on such topics as:
Timing and deadlines: When is the perfect sweet spot for pitching digital holiday gift guides?
Affiliate marketing: Is being part of an affiliate program a must to be in gift guide? If a client is not on an affiliate, what is the best way to secure inclusion in a gift guide? (Also, huge special thanks to our girl Sarah Karger, who jumped in as our affiliate expert and answered TONS of questions on competitive commission rates, platforms, networks, and so much more — and introduced us to her adorable baby cow, too!
(BTW, in addition to Sarah’s Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists, Kris and Sarah have an awesome Substack community completely dedicated to affiliate-everything for publicists!)
Perfecting pitch formatting and subject lines: Our top dos and don'ts in regards to pitch formatting for gift guides
Plus also:
(but wait, there’s more!)
Product selection and positioning
Trends and editorial direction
Relationship and outreach etiquette
Small/emerging brand challenges
And so...so...much more!
Just some of the testimonials we’ve already received from people who attended:
Just wanted to send a quick note of thanks for this webinar! It was very informative and helpful, and I appreciate you taking the time away from your inboxes to help us help you. Best of luck this season! Martinis waiting on the other side… — Ashley G.
Thank you for such a great and engaging Holiday Gift Guides workshop! I found it incredibly helpful, especially hearing about what you look for when it comes to subject lines, content and follow up timings. Hard to believe that the holidays are quickly approaching... — Rileigh
We know that so many of you wanted to attend and couldn’t because of timing conflicts or us reaching capacity, so as our gift to paid subscribers, please check out the complete recording at the link below!