Monday: Just another manic Monday...
Today is going to be an incredibly hectic day.
I have two virtual consulting sessions scheduled for today as well as a morning quick-hit food news assignment I’m working on and an interview I need to transcribe.
That all said, by the time I get to the normal things-I-do-on-Mondays part of the day, Monday may indeed be Tuesday.
Over the weekend, I caught up on a whole bunch of life stuff, but I did do it to the backdrop of some serious TV streaming — there’s a whole lot to catch up on right now!
I obviously binged all of part 2 of season 4 of YOU and …without giving away any spoilers for those still watching…holy what-the-heck wow did I just watch?!
I do want to discuss that very-big plot twist, and what it means in the greater picture both for Joe as a character (and my feelings as a viewer) but I want to do so in a way that is respectful to anyone still watching and doesn’t spoil anyone…so please let me know if there’s interest in me starting up a thread in the app (or I can alternatively do it like we did it in the old soap opera message boards and just leave a bunch of spoiler space and discuss at the bottom of a post this week.)
I also binged Daisy Jones and The Six this weekend, and I highly recommend — though it can be another discussion in toxicity. But a great watch (and I hear a fantastic book that it’s based on as well).
There’s a lot going on right now, including some SUPER exciting spring travel news that I’ll share very soon — but, as I said, it’s a really packed day, so lets get right to it…
Newly published or freshly updated
Since people are often asking about the status of stories from a while ago, and I only share stories in this newsletter that were published or updated in the current week, I have created a list of my author pages at various publications to which I contribute. Bookmark it and make your life a bit easier.
This list will live on my Substack URL and be updated as necessary. That way, you can see what I’m doing at any publication, at any time, from types of stories to general structure of stories to even volume and frequency of my content at that outlet.
This can also help you to target pitching a bit better. That makes your job easier, and mine too!
In case you missed it, I was recently a guest on a podcast. Check it out here — I share some easy-to-follow tips on how emerging brands can get the attention of busy editors.
Speaking of podcasts, I was a guest on the Pitchin’ and Sippin’ podcast last month (I ADORE Lexie Smith!), and you can still catch it here. We chatted at length about pitching, the ever-changing landscape of the editorial process, and more.
(Also, if you host a podcast that has anything to do with media/PR/writer content or food/bev/travel content and are interested in me coming on as a guest, I’d love if you reach out!)
Forbes.com: Delta Air Lines Has Finally Brought Back Kids Meals
The Kitchn: KitKat-Flavored Cereal Is Hitting Shelves Soon — But There’s Just One Catch
Food Network: Krispy Kreme’s Original Glazed Doughnuts Go Bright Green for St. Patrick’s Day
Taste of Home: What Is “Hero Meal Prep”?
Clean Plates: We Found the Healthiest and Best-Tasting Organic Peanut Butters
Forbes.com: Cocktails Perfect For Sipping On St. Patrick’s Day
Forbes.com: Have A Sweet Saint Patrick’s Day With These Festive Desserts
Taste of Home: You Need These 4 Simple Tricks to Make the Crispiest Air Fryer French Fries Ever
YourTango: 13 Safe Ways To Remove Pesky Hair Dye Stains From Your Skin
If you or your client are featured in any of these stories, I super appreciate any social media shares! Please remember to tag @alywalansky and the outlet.
Here’s what I’m working on:
Be sure to read the below list carefully. Many are stories I posted about yesterday, but some of yesterday's stories are no longer listed and a few new ones have been added since yesterday. This (below) is everything that is still a currently open opportunity as of today.
Please remember when pitching me: Email me at firstname.lastname@example.org - do NOT just hit reply on this newsletter, or there’s a good shot your email will be lost in the heap. Give your email a subject line that makes it clear which story you are pitching me for — it’ll help you in the long run.
Please consult my industry insights guides on submitting expert commentary, sending emails that will catch a journalist’s attention, how to craft pitches journalists will say ‘yes’ to, and the right and wrong way to submit photos, if you need any extra guidance before sending your pitches.
I’m beginning to round up Cinco de Mayo food deals at chain restaurants. I’m not looking for free delivery or reward point type of deals at this time but more BOGOs, freebies, discounts, etc. Please be sure to tell me how to claim the deal (i.e. coupon code, downloading app, etc) when responding.
Looking forward, I’ll be working on a story on great wines, snacks, and products to buy for Passover 2023. It is IMPERATIVE for this story that everything I include be certified as kosher for Passover (not just kosher - it’s a distinct certification). Please be sure to confirm before pitching.
I’m also looking for Passover-inspired cocktails you can find at bars and restaurants. This one is trickier because I realize for this one a lot of submissions will probably come from places not kosher for Passover or even kosher — that’s fine for this story (but not the other one). This one, I need name of drink, where served, a description, a quote about it, (how is it inspired by Passover?), and an image of the cocktail.
Also for Forbes, I’m looking for Easter-inspired cocktails found at bars and restaurants (same parameters as above, please!).
Finally, I’m rounding up creative Easter baskets brands are doing (must be food or spirits related) — are you a bakery that is doing a basket of fun cookies and pastries that is shippable, in honor of Easter? Or a chocolate shop doing the same with a basket of fun confections? Please let me know!
Looking to up your affiliate marketing game?
Affiliate marketing is complicated, and it seems that the landscape keeps changing. If you are looking to be prepared for gift guide season and all other shopping-related content, you may want to try the Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists. It's a brilliant course and it'll answer all your questions (including some you didn't know you had!)
Virtual (and now in-person!) consulting sessions...
Looking for a consult as you plan your next event or trip? Or just want someone to take a look at the pitches you’ve been sending and give some feedback?
I've been popping into a lot of PR team virtual meetings and some other fun stuff and making myself available to answer all sorts of questions about pitching, events, and trips from a media perspective. I like to keep these things chill and comfortable and relaxed all by sharing perspective and learning from one another. Note: I’m also available to travel for consulting sessions as long as travel expenses are covered. We can chat!
If you are interested in setting anything up for your own team in the coming months, please email me and we'll get something on the books! This is available for entire agencies or smaller group lunch and learn type concepts. If you are a freelance publicist and want to join in with a few other freelance publicist friends and set something up, we can do that as well!
Have a great day!
Oh em geeeeee!!!!! London! Royals!!!! So thrilled for you. I’ll be there in spirit via the Derby 👒
OMG... YOU! I finished it over the weekend and loved how twisted it turned out. Didn't expect it!