Thursday Edition: Here's why an experiential…

Good morning and happy Thursday! I have a really busy day scheduled here in Greenville, but I'm trying to get some work done and this newsletter out before going out and about doing Euphoria things. Last night, I started off my trip by taking part in a traditional Keipi dinner with a group of media friends that were also in town for the festivities. I've spoken here a lot about how much I love an experiential event or meal. Of course, we all want to eat at a meal or learn about the purpose of an event, but things just are so much more fulfilling when it's experienced in an interactive and meaningful way.

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