Tuesday Edition: An explainer on why writers can't just "squeeze" your client into a published story
Also: Were you out of the office yesterday? Here's the details on everything I'm working on this week, including HGGs.
Good morning!
True story: There's so many emails in my inbox right now asking about squeezing something into a story (that's already published), I am beginning to feel like a jar of peanut butter.
I understand (and fully respect!) everyone out there is just doing their job, and part of that job is due diligence about following up and getting your client into stories.
But an important reminder that bears repeating: Freelancers generally do not have access to published stories. So, whether you really wish your towel client was included in a published towel guide or your bar client's tequila cocktail was published in a tequila cocktail roundup, once the story is completed and published, it is, indeed, over.
I'd love to "squeeze in" your client (assuming they are even a fit!), but it's not usually not possible. The best way to get your client included in any story is to follow all the formatting instructions and meet my deadline so that your client is on my radar before the story is written.
(Recently I used the analogy of adding cheese to the burger you ordered after it's already been served and eaten. You're going to have to wait till the next time you order a burger to get cheese on it.)
Also, keep in mind that even of those who do meet all the necessary parameters and fulfill the deadline, MOST don’t get included. Take my recent pasta dishes roundup as an example: There were hundreds of pasta dishes pitched for that one, and I included about two dozen in the final story. That means the odds are very much not in your favor. Nothing in life is guaranteed, sadly. But there’s always next time! Trust me, there’ll be more pasta stories.
Sometimes, stories do get updated. These are generally the editor's decision and not the writer. In fact, it's possible when the update occurs, I won't even be the one assigned it. However, if there is an update, and I'm the one writing the story, I will of course share it under pending stories here just as I do with every other story and give you time to submit your client or product.
You may have noticed just recently I was updating last year's fruitcake roundup I did for RetailMeNot. That's an example of a story I originally wrote last year, that is now being updated for the current season, and me being assigned the update.
A better way to ask about including your client in the future: "Hey, Aly! I saw you just did a story on chili crunch. If you ever do another one or if an update is planned, I'd love you to consider this...etc" - there's always more stories in the pipeline and that helps me help you (and manages everyone's expectations!).
Newly published
Since people are often asking about the status of stories from a while ago, and I only share stories in this newsletter that were published or updated in the current week, I have created a list of my author pages at various publications to which I contribute. Bookmark it and make your life a bit easier.
This list will live on my Substack URL and be updated as necessary. That way, you can see what I’m doing at any publication, at any time, from types of stories to general structure of stories to even volume and frequency of my content at that outlet.
This can also help you to target pitching a bit better. That makes your job easier, and mine too!
Food Network: Chipotle’s Boorito Is Back In-Person After A Three Year Hiatus
Southern Living: Can You Safely Eat Sprouted Potatoes?
Forbes: Pink Cocktails That Support Breast Cancer Awareness Month
Food Network: Walmart’s Rollbacks and More Sale Is Here with Early Black Friday Deals
SPY.com: A Towel Warmer Will Ensure Toasty Towels for Those Cold First Steps Out of the Shower
Food Network: Wayfair's 5 Days of Deals Sale
YourTango: Believe It Or Not, DNA Testing May Help Save Your Cat's Life
Forbes: One Airline's In-Flight Dessert Options Just Got A Lot More Exciting
If you or your client are featured in any of these stories, I super appreciate any social media shares! Please remember to tag @alywalansky and the outlet.
What I’m working on now:
Be sure to read the below list carefully. Many are stories I posted about yesterday, but some of yesterday's stories are no longer listed and a few new ones have been added since yesterday. This (below) is everything that is still a currently open opportunity as of today.
Please remember when pitching me: Email me at alywalansky@gmail.com - do NOT just hit reply on this newsletter, or there’s a good shot your email will be lost in the heap. Give your email a subject line that makes it clear which story you are pitching me for — it’ll help you in the long run.
Please consult my industry insights guides on submitting expert commentary, sending emails that will catch a journalist’s attention, how to craft pitches journalists will say ‘yes’ to, and the right and wrong way to submit photos, if you need any extra guidance before sending your pitches.
TODAY.com
I’m starting to put out preliminary feelers for deals/freebies at restaurant chains for National Pasta Day, National Dessert Day, and Halloween. If there’s a roundup for these days it’ll largely depend on if there’s a bunch of great deals that come my way - so if you have anything brewing, drop me a note!
Forbes
As promised, I have my first (of more to come...) batch of Forbes holiday gift guides. The topics I am working on in this batch are:
The Best Culinary Gifts For Fans Of The Royal Family: Whether these are items that hold a royal warrant, are those that we know members of the royal family are fans of, or have another royal connection - for example, a wine poured at a royal wedding - I'm interested. This is NOT specifically limited to the BRF either, I'm interested in culinary gifts for fans of all royal families.
The Best Gifts For Seafood Lovers: I'm looking for both shippable seafood gifts, but also spices, kitchen tools, accessories related to preparing, cooking, and serving fish.
The Best Gear For A Starter Kitchen: Think starter appliances, multi-taskers, appliances, utensils, etc, that are good for small spaces.
For any of these, this is how I need to be pitched --
1 - Please start a NEW email, and make clear in the subject line which one you are pitching. Email that email to alywalansky@gmail.com
2 - Tell me the name of the product, URL where it is sold (if it's sold at several retailers, feel free to share links to a few), and price, and a brief description
3 - Include a LINK to a high res image (and please clearly mark and designate those photos)
All items pitched must be currently in stock and have online retail and be shippable nationwide.
Yahoo Life
What makes a recipe recession proof? Working on a probe which/what ingredients see the least amount of price fluctuations, inspired by this thread:
I’d love to chat with someone who specializes in consumer trends or food price trends or something along those lines and find out if there are ingredients that are less-likely to rise in price and pretty much stay around the same cost. I know dried beans is one...but also canned goods? All canned goods or certain ones but not others? Dried pasta? Ramen? Things like that? Chefs and restaurant owners would work well, too!
I’m also working on: Do you keep your butter in the in the fridge, or not? The world is split between whether butter should be kept out, stored in a cabinet (keeping it soft), or in the fridge. I’d love to talk to people on both sides of the fence, and get a food safety expert to share which is better and why. (Personally, I’m a fridge girl!)
Share the Love!
Every morning, I share what I’m working on that day and links to newly published stories and send it right into your inbox — for free! I also share productivity tips, job leads, links to volunteer and mentoring opportunities, recipes, and more — all always free.
Please share this newsletter with a friend or colleague today. Every Friday, I randomly choose one new free subscriber who signed on that week. They will be automatically upgraded to a paid subscription for free — and, if they tell me who referred them to this Substack, that person will as well! These opportunities only get better if we share them with our friends.
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Virtual consulting sessions...
Looking for a consult as you plan your next event or trip? Or just want someone to take a look at the pitches you’ve been sending and give some feedback?
I've been popping into a lot of PR team virtual meetings and some other fun stuff (This summer, I even joined in on an agency’s team retreat right here in Brooklyn — it was so fun and I made so many new friends!) and making myself available to answer all sorts of questions about pitching, events, and trips from a media perspective. I like to keep these things chill and comfortable and relaxed all by sharing perspective and learning from one another.
If you are interested in setting anything up for your own team in the coming months, please email me and we'll get something on the books! This is available for entire agencies or smaller group lunch and learn type concepts. If you are a freelance publicist and want to join in with a few other freelance publicist friends and set something up, we can do that as well!
Potential new availability: A few people have reached out to me and asked if I was also open to doing consulting for freelance journalists in addition to the PR consulting sessions I currently do, and I am absolutely considering it. I need to spend some time thinking on what a session like that may look like and be structured, but after 20+ years in the industry, I’ve seen a whole lot change and it may be interesting to share my own experiences with someone just starting out. So, stay tuned!
On the fence over whether this is a good fit for your team? Here’s some feedback I received from people who I have worked with recently:
"Aly’s advice and insight is invaluable to our team, not only is she incredibly knowledgeable, she is approachable, generous, and kind too. While we read every one of her newsletters, we decided to go one step further and invited Aly to host a Q&A with our agency. During the session, we felt comfortable asking her everything and anything. She went above and beyond, providing examples and reasoning for each answer, and the team walked away with an abundance of new insight, tips, and tricks, plus a new confidence in handling some of the most crucial parts of our jobs." Sacha Bell, Rachel Harrison Communications
"Looking for a brilliant writer that always goes above and beyond? Look no further than Aly! She is an incredible teacher, tells it exactly how it is and is so generous in sharing her knowledge. She knows what she wants from publicists, is very clear on her needs and expectations, and how to best support one another. Most of all, her kind personality jumps off the page, and her giggle and smile are infectious. In this consistently changing world of media, it’s so refreshing to know someone so genuine.” Kirsten Wanket
“Aly spoke to our team to help us all gain a better understanding of the media side of our business. Whether it was the best ways to pitch media or understanding the editorial process of content, she gave us tremendous insight into a vital relationship for mutual success. We were thrilled and our team came away with not only a deeper understanding, but with greater empathy for our colleagues in the media market. Definitely would recommend Aly for any agency looking to better work with their media counterparts.” Dawn Britt, Founder/Managing Partner/CEO of OneSeven Agency
“Aly has very kindly agreed to join a few sessions for us talking to both smaller and larger internal groups, and it has been incredibly helpful for our team to understand more about her process, and garner best practices that we leverage as we work on various programs. From sharing dos and don’ts for virtual and in-person events to pitching tips, Aly is a pro and always so thoughtful in her responses. And her own first-hand knowledge has helped us all to better understand the work process for freelancers and how we can most effectively work with other freelancers like Aly. We always appreciate her time and insights!” Erin Delahanty, Edelman
“I would highly recommend booking a virtual consulting session with Aly for an agency of any size! She offers up to date perspective on everything from the affiliates to how to get your pitches read to timing your pitching correctly. These virtual consulting sessions literally save you time trying to figure out what the media is looking for and give your team an immediate edge. Aly took her time and answered questions from the team. She is super friendly and you can tell she genuinely wants to create a win-win relationship between the media and publicists. Our team loved having Aly on and we cannot wait to have her back! It was a blast!” Leah Cybulski, ChicExecs
“Aly was able to join our agency for a PR Perspectives chat and not only was it so much fun, but it was so informative! Keeping a pulse on the constantly changing media landscape is so important and we loved the insights and expertise Aly was able to share with us. Highly recommend setting up a chat with her!” Jennifer Haile, Dentsu Creative PR
“I am always looking for ways to share new ideas and learning opportunities with our team to improve how we pitch and offer value to journalists and in turn their audience. Aly's no nonsense approach gave us accessible advice about the best way to communicate to media, what formats works best, and basically how we can share our client news in a way that will get us noticed and included in stories. Would do again in a heartbeat!” Samantha Davidson, Say My Name Communications
“For my team’s first hybrid media event for a product launch in the COVID era, Aly quickly jumped on a Zoom and dropped great insights that drove many of the event elements. The direction she provided helped us increase attendance and gave her journalist colleagues a more memorable experience. It was a bonus that she was so easy and fun to talk to.” Apryl Ash, Approach Marketing
Now, it’s your turn! Email me at alywalansky@gmail.com to get something on my schedule for this fall.
Looking to up your affiliate marketing game?
Affiliate marketing is complicated, and it seems that the landscape keeps changing. If you are looking to be prepared for gift guide season and all other shopping-related content, you may want to try the Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists. It's a brilliant course and it'll answer all your questions (including some you didn't know you had!)
Have a great day!
<3
I enrolled in the affiliate marketing class. Thank you for the direction!