Sitemap - 2026 - Aly Walansky's Newsletter

Thursday: Sourcing for a ton of fresh content - read more within <3

Industry Insights: The Follow-Up Sweet Spot (Yes, It Exists!)

Tuesday: How to send quotes and commentary that journalists can actually use.

Monday: This is the subject line that will make me want to immediately open your pitch.

Friday: Here's 5 ways a journalist instantly knows a publicist is going to be great to work with

Thursday: Your Photo Is Beautiful… But I Can’t Use It

Wednesday: Let’s Talk About Photos (And Why Your Delivery Method Matters) - plus, new content you're going to want to pitch me for!

Tuesday: Before you send that pitch… ask yourself: What would Jamie Fraser do?

Monday: Are you confusing your media relationships with Amazon Prime?

Thursday: Didn't you know? Your airport gate is actually a coworking space

Wednesday: The Emotional Journey of a Follow-Up Thread

Tuesday: Are You Making It Easy to Cover You?

Monday: A Quote Is Not a Group Project

Industry Insights: The Opt-In Era (And Why It’s Saving Us All)

Thursday: Your client is not always going to be a celebrity expert/source/chef (and stop pretending they are).

Wednesday: The State of the Union (Between PR & Media)

Call for submissions: St. Patrick's Day LTO’s at Chain Restaurants

Tuesday: What Tax Prep Teaches Us About Media Relationships

Monday: If your pitch gets sent during a blizzard-created travel ban, does it make a sound?

Friday: Productivity Tips From Paradise (AKA: Yes, I’m Still Working)

Thursday: Inflight productivity: How to work like the WiFi might cut out at any second. Because chances are, it will.

Wednesday: A reminder that it's never a good idea to trash a bridge and then ask for a ride across it.

Tuesday: It’s Not Q4… Now What? How to Pitch Shopping Stories When It’s Not Gift Guide Season

Thursday: Thanks so much for coming to yesterday's virtual event!

Wednesday: Today I'm holding a subscriber-only town hall office hours event. All questions are welcome!

Tuesday: If it’s perishable, please say so. AKA: Please stop making my front door a science experiment.

Monday: PR Takeaways from the 2026 Super Bowl Ads

Friday: How to Be Productive When It’s Friday and Your Brain Has Logged Off For The Weekend

Thursday: If you want the coverage or event attendance, closing the loop is an absolute must

Wednesday: A Reminder: Silence Is Also an Answer (Sometimes)

Tuesday: When it comes to emails, size does matter. But not in the way you think.

Monday: Is Your Pitch Living in a Groundhog Day Loop?

Thursday: Sourcing for Valentine's content + Newsweek Readers’ Choice + Mardi Gras, and more!

Wednesday: Dearest Gentle Reader: PR & Media Lessons We Learned from Bridgerton

Tuesday: A PR Teachable Moment: When an Invitation Isn’t Actually an Invitation

Monday: Yes it’s a blizzard. No, your (or my!) inbox did not get the memo.

Thursday: An essential guide to samples. What are we doing with them once you send them, and why they are (sometimes) necessary (and often not!)

Wednesday: A quick debrief on using messengers for media deliveries and samples

Tuesday: Why checking in “just because” matters in media and PR relationships,

Monday: Today is a day of thoughtful reflection, lets consider some PR/media lessons we can learn while we're at it

Thursday: Staying on top of your game during a cellular network outage + fresh job leads and upcoming travel!

Tuesday: When sending perishable deliveries to journalists, timing, thoughtfulness, logistics and communication is everything

Quantity vs. stars: What do shoppers really trust?

Monday: Procrastination is the devil - and here's how it can ruin a PR/media relationship.

Thursday: Sourcing for new pending assignments! PS: Dry January goals have taken on new meaning.

Wednesday: Things are going swimmingly over here, thx for asking (And newly published content!)

Tuesday: How to Pivot When Life Disrupts Your Normal Work Routine

Monday: ...and we're back (finally!)