Wednesday: The guide every caviar lover needs to read + job leads and newly published stories!
Happy Wednesday!
While in Vegas this past weekend (aside from the official reason I was there, of course!), you may have noticed my Instagram stories were rather caviar-centric.
That’s because I was simultaneously doing research for a big guide of unique and exciting caviar dishes to enjoy around the country. This story, in honor of National Caviar Day, is a piece I’ve been working on deliciously…I mean diligently… the last few weeks and includes everything from caviar tots to caviar smashed potatoes to nachos to martinis…and so much more.
God, I just really love caviar so much.
Do you have a favorite spot for enjoying caviar in an unexpected but delightful way? Please share in the comments below!
Speaking of delicious travels (or travels!), we’re all feeling our budgets tighten lately — but if travel is still in our plans, I wrote a story for HerMoney on how to save money on hotels while traveling.
Another new story today is for Food Network, is an exciting way that a classic dessert brand is celebrating a big anniversary.
I’m going to be away from my desk today for much of the afternoon. I VERY rarely attend lunches or daytime events, I’m all about maintaining a structured workday — but I do when it is something that is a pretty big deal, and this one is a very big deal — I’ll share more tomorrow!
Job leads
I’m always thrilled to share your job leads in this newsletter. I’m happy to share these leads for free, at any time. Email me at alywalansky@gmail.com if you have any leads to share!
PKPR is looking for an Account Coordinator (PR) to join their NYC team for a hybrid role (3 days in office, 2 remote). Applicants should be highly organized, creative, and have one year of PR experience! For more information on the position and to submit a resume, please contact helena@pkpr.com.
Newly published or freshly updated
Since people are often asking about the status of stories from a while ago, and I only share stories in this newsletter that were published or updated in the current week, I have created a list of my author pages at various publications to which I contribute. Bookmark it and make your life a bit easier.
This list will live on my Substack URL and be updated as necessary. That way, you can see what I’m doing at any publication, at any time, from types of stories to general structure of stories to even volume and frequency of my content at that outlet.
This can also help you to target pitching a bit better. That makes your job easier, and mine too!
PS: I love doing podcasts! Check out my guest appearance on Media Circus Podcast with Taiisha Bradley last week, as well as the Italian Wine Podcast recently, where we discussed all things Substack. Other recent podcast appearances include the Pitchin’ and Sippin’ podcast with the incredible (and super fun!) Lexie Smith, where we chatted about everything from press dinners and events and trips to, well, sippin’! I’ve recorded a few others that should be live soon as well and I’m always open to doing more — email me at alywalansky@gmail.com.
Forbes.com: 35 Delectable Ways To Embrace Luxury While Dining Out On National Caviar Day
Food Network: Entenmann’s and Baked by Melissa Pair Up to Make Limited-Edition Mini Cupcakes
Clean Plates: The Best Kirkland Products At Costco That Are Seriously High Quality
Clean Plates: 13 Trader Joe’s Dairy-Free Items That Actually Taste Good
Clean Plates: 10 Panera Meals Nutritionists Actually Order
If you or your client are featured in any of these stories, I super appreciate any social media shares! Please remember to tag @alywalansky and the outlet.
Here’s what I’m working on:
Be sure to read the below list carefully. Many are stories I posted about yesterday, but some of yesterday's stories are no longer listed and a few new ones have been added since yesterday. This (below) is everything that is still a currently open opportunity as of today.
Please remember when pitching me: Email me at alywalansky@gmail.com - do NOT just hit reply on this newsletter, or there’s a good shot your email will be lost in the heap. Give your email a subject line that makes it clear which story you are pitching me for — it’ll help you in the long run.
Please consult my industry insights guides on submitting expert commentary, sending emails that will catch a journalist’s attention, how to craft pitches journalists will say ‘yes’ to, and the right and wrong way to submit photos, if you need any extra guidance before sending your pitches.
Forbes
National Tequila Day is coming up and I’m rounding up creative and Instagram-worthy tequila-based cocktails around the country. Please don’t send me a basic margarita - if you are going to send a margarita, let it be a unique and interesting one. If you have anything to pitch for this, please send:
Name of drink
where available (city, state, name of restaurant — it MUST be on a bar/restaurant menu or be a special that someone can order)
Description (a recipe is not necessary)
Quote about drink (please remember to include who is being quoted)
LINK to image and appropriate photo credits (even better if you include those photo credits in the file name of the photo)
Looking to up your affiliate marketing game?
Affiliate marketing is complicated, and it seems that the landscape keeps changing. If you are looking to be prepared for gift guide season and all other shopping-related content, you may want to try the Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists. It's a brilliant course and it'll answer all your questions (including some you didn't know you had!)
Virtual (and now in-person!) consulting sessions...
Looking for a consult as you plan your next event or trip? Or just want someone to take a look at the pitches you’ve been sending and give some feedback?
I've been popping into a lot of PR team virtual meetings and some other fun stuff and making myself available to answer all sorts of questions about pitching, events, and trips from a media perspective. I like to keep these things chill and comfortable and relaxed all by sharing perspective and learning from one another. Note: I’m also available to travel for consulting sessions as long as travel expenses are covered. We can chat!
If you are interested in setting anything up for your own team in the coming months, please email me and we'll get something on the books! This is available for entire agencies or smaller group lunch and learn type concepts. If you are a freelance publicist and want to join in with a few other freelance publicist friends and set something up, we can do that as well!
Have a great day!
Was at Belle Reve in Tribeca last night and they have caviar tater tots!
Some hits in this newsletter. Thanks Aly