Sitemap - 2025 - Aly Walansky's Newsletter

Thursday: The right (and wrong!) way to ask journalists for edits, updates, and corrections (these are not all the same thing!)

Wednesday: Many of you are making this one big mistake with photo submission, and it's preventing you from being included in my stories...

Friday: It's been a whirlwind week! Plus: HGG season is wrapping up soon, here's some final opps I'm sourcing for!

Wednesday: Hello from Las Vegas! Plus: Anatomy of a pitch: Does size matter?

Monday: It's officially check-back-next-year-season (except we have no time for that...)

On friendship, Thanksgiving, and gratitude: Grab my Friendsgiving 50% off subscription (and lock that price in forever) special flash sale!

Wednesday: Today's email is about NOT being productive. Here's how to force yourself not to work on Thanksgiving.

Monday: I've published 10 gift guides in the past week - give them a read and see if your clients were included!

Friday: A rundown of my published holiday gift guides + The one thing you can do to increase your chances of getting included in the next one!

Thursday: Why timing is everything when sending samples for story consideration + newly published gift guides!

Wednesday: Thinking out of the box on PR mailings and deliveries is the best way to cut through the noise and get noticed

Tuesday: You blinked and I'm headed home! (Greetings from inflight wifi!) + new pending assignments!

Monday: Ahoy me hearties! It's a special edition of Aly's newsletter -- from at sea!

Friday: Several new pending assignments + a bunch of gift guides have published!

Wednesday: Why sending unsolicited responses to questions that haven't been asked just...isn't going to help.

Tuesday: A real-life example of why a searchable inbox (and those search-friendly pitches) is everything

Monday: Air travel is a mess right now - consider this in regard to your events and mailings.

Thursday: Enough about red flags. What about green flags?

Wednesday: Sourcing for new holiday gift guides + here's why you didn't get into that story.

Tuesday: This is the reason you can't pitch me via text or DM (and no, it's *not* that I'm a jerk!)

Monday: Some HGGs have begun to publish (but not to worry, lots more in the works!)

Industry Insights: My complete guide to submitting photos when pitching for ANY of my stories.

Thursday: In this industry, timing is everything.

Wednesday: How we in media and PR can help the millions about to face increased food insecurity

Tuesday: Why you can (and should) ditch the pre-pitch. Also: I have a lot I'm working on this week. Is your client a fit? Read today's email!

Monday: Giving the reader what they want this gift guide season -- here's what NOT to pitch. (Plus: New gift guides pending!)

Thursday: Mega thanks to all of you! + upcoming speaking engagement + all my pending HGG assignments!

Wednesday: New holiday gift guide assignments are here! Plus: SUPER exciting personal news!

Tuesday: The one-size-fits-all approach to mailers is never actually going to fit: Here's a better way.

Monday: An important administrative note: Be a friend and a helpful community member and never do this, please :)

Industry Insights: What's the easiest way to frustrate a journalist?

Thursday: A reminder that when pitching for gift guides, less is not always more.

Wednesday: It's NYCWFF! Also: The dangers of bait and switch in media/PR relationships.

Tuesday: A reminder the magnitude of your story will always be determined by the other news of the day.

Monday: Tons of new pending assignments, pitch while the coffee is hot!

Friday: Countdown to NYCWFF! Also: Some fun new published content + pending stories :)

Thursday: Press Trip Invite Do's and Don'ts + Current nomination categories in Newsweek’s Readers Choice Awards, new pending assignments.

Wednesday: Some fresh nomination categories in Newsweek’s Readers Choice Awards related to casinos! -- plus new pending assignments!

Tuesday: Lots of freshly published content + get ready, HGG assignments coming very soon!

Monday: A return to routine + some new pending assignments!

Thursday: Sourcing for several new stories + a small addendum to yesterday's email.

Wednesday: Is that sample you are sending actually a loaner? Here's some factors to consider first (and something DISTURBING from my inbox!)

Tuesday: Understanding the crucial difference between "sample" for consideration/review and "gift" - and why the terminology is so important

There's an exciting update from the team at PodPitch: Try it out, risk-free!

Wednesday: Be sure to avoid these red flags when planning your next press trip

Tuesday: The personal touch (and why it always means so much) + some new session availability!

Monday: L'shana tovah to all celebrating! Plus: A bunch of newly published and pending content.

Friday: When it comes to media mailings, bigger isn't better...it's how you use it.

Thursday: Staying productive when you're not feeling your best + newly published content!

Wednesday: A refresher on the hidden costs of press trips + everything that's newly published!

Monday: Please don't miss out on my complete guide to being better at submitting photos + newly published content!

Wednesday: A reminder about inclusive scheduling when planning events

Tuesday: What sort of email subject line will equal no ROI? Plus: A fun update from LA!

Monday edition: Are you ready for a totally Manic Monday?

Thursday: Exciting new must-try affiliate marketing course - plus lots more going on today!

Wednesday: Lots of new pending content + something very special YOU can do for ME. (Should you choose to accept the challenge...!)

Tuesday: Remember that 'first day of school' energy? Here's how we can use facets to be productive today.

Thursday: On Anxiety, Insomnia, And Trying To Maintain Focus Anyway

Wednesday: Beware of newsjacking + my latest podcast appearance is now live! (It's a really fun one, please listen!)

Thanks so much to everyone who attended our big holiday gift guide pitching webinar event this afternoon: A complete recording is now available!

Monday: Some housekeeping + newly published content + I'm sharing the recipe for the mini air fryer meatloafs I made on Instagram last night!

Thursday: Here's one thing in your email that could instantly derail your pitch + a final reminder for next week's gift guide pitching webinar event!

Wednesday: A reminder how in media relations, it really is the little things that make all the difference

Tuesday: Why making your pitches searchable keeps you ahead of the game + TONS of pending content.

Monday: Why Quid Pro Quo is never going to get you results + lots of pending new content!

Thursday: One thing you can do in your follow up emails that make ALL the difference.

Tuesday: A reminder that answering the question (rather than predicting the question) is essential when submitting commentary to journalists

Monday: Here's why writers get frustrated when you add tracking links to pitches + breaking some big food world news!

Friday: Greetings from somewhere at sea + a productivity tip + newly pending assignments!

Wednesday: Check out my latest podcast appearance + a sweet one-day-only subscription upgrade flash sale.

Tuesday: Greetings from JFK - and some productivity tips, travel edition.

Monday: The complete guide to updating your media list + new stories in the works!

Friday: What we used to call DESKSIDES -- how to get writers to say yes to meeting for drinks. Also: Seeking National Chocolate Chip Cookie Day deals for a story wrapping up today.

Thursday: How NOT to end up in a writer's spam filter (We can't respond to your pitches if we can't find them!)

Here's three different emails you do NOT want to send a journalist after a story is published.

Tuesday: Focusing on the new + newly published content + last night's dinner!

Monday: Lots of new content to share today!

Thursday: Today's plans + some new content I'm working on!

Wednesday: My complete guide to photo submission + more news!

Tuesday: Here's the #1 way you may be frustrating the journalists you work with right now.

Monday: Sourcing southern chefs and mixologists for two stories (read today's email for details!) + more!

Industry Insights Edition: A Note On Scheduling Emails

Friday: Are you vetting the journalists on your media list? Also: Several big new assignments I'm working on going into the weekend.

Thursday: Announcing an upcoming HGG-centric AMA event!

Wednesday: Here's how your team can score a FREE consulting session + my exciting celeb chef exclusive!

Monday: The most annoying perishable delivery mishap story I'll ever tell you + new content news!

Thursday: Daytime press events are hard -- but THIS is how you do it right.

Wednesday: Newly published content + I share my thoughts on the latest fiery trend.

Tuesday: Since we're all about deals today - I'm giving a one day BOGO on all new paid subscriptions!

Monday: Prime Day is almost here and I have a ton of content to share. (Also working on a bunch of new non-Prime related content!)

Tuesday: Summer feels properly kicked off + still rounding up Prime day deals + more!

Monday: Reciprocity vs. transactional pitching & relationships in media and PR

Friday: Wrapping up a bunch of stories today -- don't miss the boat!

Wednesday: Working on a TON of new stories for multiple outlets -- be sure to read today's entire email!

Tuesday: I'm rewatching ER - here's some insightful reminders it offered about OUR industry.

Monday: One type of pitch email that is totally wasting your efforts (and why!)

Wednesday: What's the easiest way to frustrate a journalist?

Tuesday: From southern chefs to tea martinis (wait, what?), sourcing a bunch today for pending stories.

Monday: How the 1-3-5 method is key in maintaining summer productivity. Also: Lots of newly published content!

Friday: I was featured in Press Hook’s “Ask a Journalist” series + some newly published content to share before the weekend!

Thursday: Is your client trying to raw dog their media outreach? This is why that's bad news all around.

Wednesday: What's one factor that will make me say yes - or no - to your event?

Tuesday: How do you know when your PR/media relationship is reciprocal vs. transactional?

Monday: It's just another Manic Monday - but with a cherry on top!

Friday: Some fresh nomination categories in Newsweek’s Readers Choice Awards are now live -- plus new pending!

Tuesday: Wrapping up several stories -- seeking expert commentary from chefs, bartenders, sleep experts, and more!

Monday: Are you making these mistakes in your emails and ruining your media relationship? We'll discuss.

Thursday: The sweetest way to end off this week + wrapping up several pieces today!

Wednesday: Seeking chefs, chiropractors, physical therapists, restaurant promos, and more for pending stories - details within!

Tuesday: Is your restaurant chain client doing any graduation season promos? I'm working on a story!

Wednesday: We're halfway through the busiest of weeks + a call-to-action for this community!

Tuesday: Seeking southern chefs for fun new story I'm working on! Also: Pending Father's Day GG content, and more.

Monday: A refreshed explainer on Uber voucher best practices + I'm working on Father's Day gift guide content!

Industry Insights: How you submit your photos matters. Here's some of my best practices.

TGIF: I'm working on Father's Day gift guides! ...and more.

Wednesday: Busy (and rainy) day in store + I'm sourcing for some fun new pieces!

Get involved: This tool is the secret to booking a ton of podcasts for your client TODAY.

Monday: I'm offering a one-day flash discount on subscriptions + a way to score a free consulting session for your team.

Friday: TGIF! Some exciting new content to share before everyone disappears for the weekend.

Thursday: Here's something event planning has in common across the board -- whether we're talking a media event or Mother's Day weekend!

Wednesday: Some sad news in our community + working on a bunch of new content, from sleep science to ramps.

Tuesday: Where would you take a VIP for their first-ever NYC restaurant experience?

Monday: Last call for Mother's Day! Also a bunch of other pending sourcing opps about to be wrapped up.

Industry Insights: Is your pitch engagement down? Here's some easy ways to turn that around.

Friday: Sourcing for several stories + here's how YOU can be a better expert source.

Thursday: Lots of newly published content to share + last call for my final Mother's Day gift guide of the season.

Monday: The "what are you working on?" email (See also: The reason I launched this Substack)

Friday: The weekend is finally here! (But, first: Here's a few things I'm working on!)

Thursday: The value of momentum and maintaining focus + new assignments!

Wednesday: New content brewing + the no backsies approach to pitching

Tuesday: Lots to share today - plus final call on some Mother's Day content.

Monday: and...we're back!

Industry Insights: Why taking Beyonce's advice is key when confirming journalists for your press trip

Thanks SO much for attending today's town hall webinar event!

Tuesday: Today's my big webinar event (and there's an exciting update about the few remaining seats!)

Monday: Still working on a few Mother's Day gift guides. Plus: Last day to RSVP to my subscriber town hall webinar event!

RSVP For My "Airing of the Grievances" Town Hall Webinar Event

Friday: Chag Pesach Sameach! Also: Announcing my next town hall-style Zoom webinar event -- inspired by our recent reader poll!

Thursday: Mother's Day gift guide time + lots of content to share + job leads!

Wednesday: The media invite bait and switch - and why it's the worst way to go. And....we have Mother's Day gift guide assignments!

Tuesday: Is that sample you are sending actually a loan? Here's why you need to disclose it. ALSO: Timely story sourcing needs.

Monday: Shiver me timbers! Some newly published content going into this rather busy week!

Industry Insights: Why the unexpected approach is key to making an impact when sending mailers and samples.

Thursday: Here's one thing you can do when your client is included in our stories that makes ALL the difference.

Tuesday: April Fool's Day is here, and my inbox is bonkers.

Monday: Last call for several stories + a quick debriefing. Oy to the vey, lot to chat about today!

Industry Insights: Weekend poll! Would you be interested in a Festivus style webinar event?

Thursday: How playing the long game helps you help me -- and why how you send that pitch does matter.

Wednesday: Terminology matters -- samples vs. gifts, and understanding the difference.

Tuesday: Why vetting is SO important - for sources, and for journalists. Plus, newly published content.

Monday: A chat about 'newsjacking' - and how it can (*sometimes*) benefit you and your client.

Industry Insights Edition: A Note On Scheduling Emails

Friday: Yesterday's Women of the Sun brunch was incredible + some new content in the works!

Wednesday: Timing is everything in deliveries -- as is communication.

Monday: Happy St Patrick's Day! Also: A chat about transactional relationships.

EDIT: Give Aly a nap. (Sorry for previous email typo!)

Industry Insights: Hello from LAX! + some Saturday morning airport productivity tips

Friday: TGIF! Here's some fun pending content going into the weekend...Also: Happy Purim!

Thursday: A small way to make a big impression + new content to share (including an interview with my fave celeb chef -- you know who it is.)

Wednesday: I'm being VERY LA in LA + new content to share!

Tuesday: Some of my tips to make the most of in-flight wifi + newly pending stories

Monday: Here's how you can earn a FREE consulting session for your agency + I'm sharing new published content!

Industry Insights: How To Send An Email A Busy Journalist (With A Packed Inbox) Will Want To Open

Friday: What you are doing right now is how you get to the end of that task (my productivity tip of the day!)

Thursday: Have you tried the 'scary hour' approach to productivity?

Tuesday: Lots of newly published content + did you know referrals could earn you special access and rewards?

Monday: Is your press dinner missing one crucial element? Let's discuss.

Industry Insights: How to use a mind-mapping technique to target PR outreach for your less-than-exciting products/experts.

Missed our packed Mother's Day gift guide pitching webinar event? The full recording is now available!

Thursday: Excited for today's pitching webinar + lots more going on.

Tuesday: Some important admin updates + spring story sourcing opps!

Monday: Is that sample you are sending actually a loan? Here's why you need to disclose it. ALSO super timely story sourcing needs.

Industry Insights: Avoid These Phrases That Are Sure To Make A Journalist's Skin Crawl

Friday: TGIF! Here's what I'm working on going into the weekend + some upcoming travel!

Thursday: Yesterday's speaking engagement went great! Plus: Newly published content and pending stories.

Wednesday: Lovely words of encouragement + what I have on tap today!

Tuesday: Gearing up for Mother's Day gift guide season + all my pending assignments this week.

Industry Insights: Here's why pitching via text or social media is not in your best interests

Friday: How To Have A More 'Loving' PR/Media Relationship This Valentine's Day + RSVP for our upcoming webinar event!

Thursday: Act Fast: There's a few spots left to RSVP to our Mother's Day Gift Guide Pitching Webinar AMA event!

Wednesday: Announcing our Mother's Day Gift Guide Pitching Workshop AMA event! + newly published content and a fun new promo.

Monday: The deadline domino effect + lots of newly published stories, and a few wrapping up today!

Industry Insights: What We Can Learn About Pitching By Watching Super Bowl Commercials

Industry Insights: Here's How To Make It Easier For Me To Say Yes To Covering Your Client

Friday: Last call for my flash sale on consulting calls + self-care lessons we can learn from the "putting your own mask on first" airline safety rule.

Thursday: The Pomodoro method and how it can help you stay focused and avoid burnout -- also lots of pending content!

Wednesday: LOTS of new pending assignments - seeking sleep experts, plumbers, travel experts, product pitches, and more!

Tuesday: Hello from Turks and Caicos - plus lots of newness going on this week.

Industry Insights: How To Send An Engaging And Effective Media Mailer

Thursday: Thanks for attending my first newsletter office hours session -- more coming soon!

Wednesday: Announcing my first session of subscriber Zoom chat Office Hours! Also - wrapping up my final Valentine's Day gift guides of the season.

Tuesday: Lots of newly published V-Day content -- including gift guides! Plus: Asked and answered - here's why you weren't included in that gift guide or roundup.

Monday: A few tips when sending perishable deliveries (yes, again!) + everything I'm working on this week.

Thursday: How to add the personal touch to your emails + hello from Vegas!

Monday: Some acts of service we can all do in the PR/media community today + newly published stories and this week's travel plans!

Industry Insights: The Ultimate Guide To Submitting Photos To Media

Thursday: Thanks so much for attending yesterday's webinar event -- the session recording is now available!

Tuesday: Sourcing for several gift guides!

Monday: Self-care tips during trying times + new job leads + pending story assignments!

Industry Insights: It's been a pretty terrible week - now is not the time to pitch as usual.

Wednesday: Here's some resources to help those impacted by the Los Angeles wildfires.

Tuesday: Huge sale on consulting sessions. Plus: What is the best time of day to hold an event? And: First new pending assignments of 2025!

Monday: Aly's top productivity tips for starting the new year off on the right foot.

What's Happening With Share a Sale? Save the Date for Our Next AMA Zoom Event!

Friday: NYC is launching congestion pricing this weekend -- here's how it will impact your press events in 2025.

Industry Insights: Why taking Beyonce's advice is key when confirming journalists for your press trip